Arijit Singh sings for Kolkata franchise, Riingo shoots Sourav

The team owners on Friday launched the jingle sung by singer Arijit Singh that has a catchy foot tapping Latin American tune, keeping in mind Kolkata's strong Brazil connect.

While the frothy tune was created by Arindam, Savvy and Prosen have a wonderful job with a chirpy lyric that talks of this team will score goals and win matches and slowly become a legend in its own soil and how the city will go crazy about the footballers and what they bring to the team.

"The ethos of the song is to inspire and entertain. It talks about the team that believes in success and also in entertaining the millions of football lovers with their brand of adrenalin pumped footballs," said Savvy, one of the lyricists.

Also launched today was the first of the three commercials, made by maverick film maker Riingo Banerjee. The commercial showcases Sourav Ganguly as the guarding spirit of the team who is omnipresent and is bringing his lessons of loyalty and honour to the team and guiding them to success.

"It is a kind of surreal commercial. We have tried to give Dada a larger than life image and how he is there every step in guiding the team. Sourav has been excellent. Most of his shots were single takes. I had no idea he is so good in front of camera," Riingo said.   

  (Reporting by Arindam Basu)