Tollywood actress Sayantika Banerjee launches the new ‘Pujo Collection’ of Lifestyle
Kolkata, Sep 11 (IBNS): Popular fashion brand, Lifestyle, launched its festive range, the ‘Pujo Collection’ with a dazzling fashion show, recently in Kolkata.
Tollywood actress Sayantika Banerjee curated the ensemble that revealed that Lifestyle's latest collection was dominated by modern silhouettes, classy cuts, dark floral, rich jewel tones, intricate gold foil and vibrant prints,with an overall blend of traditional and modern designs.
Banerjee was also the showstopper at the show held at Lifestyle's Quest Mall outlet in Kolkata.
Srinivas Rao, Sr.Vice President,Marketing, Lifestyle and Animesh Shah, President Operation East & West Region Lifestyle were also present.
Srinivas Rao thanked Banerjee for being the face of the new collection and hoped the style will resonate with every shopper at Lifestyle.
Said Animesh Shah, “I think the collection is absolutely spectacular, the designs are new and fresh, and I am sure that with Puja approaching, people will love the collection.”
Banerjee, displaying a gorgeous dress from Melange by Lifestyle, said that her style mantra is ‘less is more’ and the new line is exactly that.
“I think the collection is a perfect amalgamation of the East and the West," said Banerjee, "because it’s Durga Puja. Do not follow any fashion trend blindly, wear what suits you, what you are comfortable in and don’t overdo anything.”
Not only clothes but accessories and footwear are also part of the Pujo Collection.
The collection is now available in all Lifestyle outlets and online through lifestylestores.com.
There are also offers of gift vouchers and gifts for shoppers.
(Reporting by Tirna Chatterjee)
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