Ranveer Singh signed as the new brand ambassador for Switzerland Tourism

The actor who made his maiden voyage to the country earlier this year, will now promote tourism as he has been named the first Indian ambassador for Switzerland Tourism.

Ranveer, who enjoyed himself indulging in a huge variety of different experiences on his recent trip to Switzerland, will now be in charge of promoting Switzerland Tourism’s campaign for 2017 - Nature wants you back.

Known for his effervescence and adventurous nature, Ranveer tried an array of activities in Switzerland to get his adrenaline pumping.

From wakeboarding on Lake Zurich, ski jumps at the Swiss Museum of Transport in Lucerne, tobogganing on Mt.Pilatus, paragliding and skydiving in Interlaken, he tried them all.

Being a complete football fanatic, Ranveer visited  the FIFA World Football Museum in Zurich and also paid tribute to Yash Chopra by visiting the Yash Chopra Suite at Victoria Jungfrau and the Yash Chopra Statue in the Kursaal Garden.

Speaking about his new engagement, Ranveer said, “Switzerland has always been known for its serenity and its natural beauty but what surprised me were the adventures in store for me when I visited. Going to Switzerland has always been my dream. After all it’s a country made famous by Yashji! And now I look forward to my next trip as official brand ambassador in winter. I’ve been told it’s like visiting an entirely different country.”

Claudio Zemp, Director – India, Switzerland Tourism said, “Being a versatile energetic and adventurous personality, Ranveer explored and enjoyed all that Switzerland has to offer. His passion and excitement for the country is what compelled us to request him if he would take on the mantle of Brand Ambassador to which he enthusiastically agreed. Switzerland has always made for a picturesque and mesmerising holiday experience with its terrific natural beauty. With Ranveer on board we would like to showcase the multifaceted holiday experience that is Switzerland.”

Commenting on the same, Ritu Sharma, Deputy Director, Switzerland Tourism India, said, “Switzerland is a perfect place for a complete holiday experience that will leave you spellbound for days. Tourists look for a blend of sightseeing, relaxation and adventure together with easily available accommodation and good food and welcoming hosts.  And that is exactly what Switzerland offers with its, snow covered mountains, crystal clear lakes, various nature excursions, it’s superb public transport system, it’s boutique cities and culinary indulgences. This is already well known to the Indian tourist but what Ranveer discovered is the other more active side of Switzerland with its many heart thumping experiences like sky diving, heli-skiing, kitesurfing, river rafting, canyoning etc. Holidays in Switzerland always create memories that last a lifetime and everyone that visits falls #inlovewithswitzerland.”