Polaroid eyewear signs Anushka Sharma as new brand ambassador

“We are launching this brand campaign with Anushka on Women’s Day introducing a fresh, strong perspective of self-confidence that personifies the woman of today.With her modern and edgy attitude, Anushka Sharma perfectly embodies the pop and innovative spirit of the brand that celebratesits 80thanniversary this year,” commented Kyriakos Kofinas, Managing Director IMEA.

“She is an epitome of youth and style for the Indian consumer. We wanted a celebrity endorser who is real, relatable and represent the dynamism of our consumer and she fits the role perfectly. We look forward to this exciting journey with Anushka,” Kofinas added.

Commenting about the partnership, Anushka said, "I am happy to be the ambassador for such a renowned brand as Polaroid, which is synonymous with being stylish and cool at the same time. I have a personal sense of style which is comfortable and chic and I feel the philosophy of the brand is similar. As the campaign launches on Women’s Day, I salute the power of women across the globe. It really feels wonderful to be associated with a brand that has a legacy of 80 years"