Shoppers Stop launches Desigual Shop-in-Shop in India

The maiden Desigual shop-in-shop is located at the Shoppers Stop store in Juhu. Anna Carbonell – Desigual Brand Head, Asia Pacific region and Salil Nair, Customer Care Associate & CEO, Shoppers Stop Ltd. were present for the launch event.

The Desigual collection was unveiled in a dazzling fashion show with stunning models including Candice Pinto amongst others who showcased the signature flamboyant Desigual designs.

To mark the celebration of Desigual’s first shop-in-shop format in the country, a talented troupe of dancers put up an electrifying performance of the Spanish dance form Flamenco and Indian classical dance.

Established in 1984 by Thomas Meyer, Spanish brand Desigual is a popular casual clothing brand characterized by its patchwork designs, intense prints, innovative graffiti art and flamboyant splashes of color.

Desigual offers men’s, women’s and children’s clothing, accessories and shoes.

The brand is present in over 100 countries worldwide across 400 stores, 2,500 corners in department stores and 11,000 multibrand stores.

Commenting on the occasion, Anna Carbonell, Brand Head - Asia Pacific region, Desigual, said, “We are happy to launch the first Desigual shop-in-shop in India in partnership with India’s leading fashion retailer – Shoppers Stop. Desigual offers a bold and beautiful fashion statement with its unique designs and bright hues that are sure to be popular with the Indian fashion palette. We are accelerating expansion in Europe and emerging markets, and India is a key growth market in our journey. Having forged a partnership with one of India’s leading department stores, we are positive that our India journey will be one of growth and success.”

Speaking on the launch, Salil Nair, Customer Care Associate & Chief Executive Officer, Shoppers Stop Ltd. said, “We believe in offering our customers a world-class shopping experience and an unparalleled assortment of fashionable brands. Our partnership with Spanish brand Desigual is a wonderful addition to our existing portfolio of international brands. With Desigual, our customers now have an added choice in the fashionable bridge-to-luxury brands segment. We are well poised for a successful journey with Desigual.”

Desigual offers Women’s clothing, as well as accessories at the exclusive shop-in-shop at Shoppers Stop in Juhu.