April 18, 2026 12:23 pm (IST)

Make this your homepage

Fashion

‘Panic reaction’: Rahul Gandhi on women’s bill, says PM Modi ‘wants to send a message’ | Adani Group shares rise as Gautam Adani becomes Asia’s richest, overtakes Mukesh Ambani | TCS Nashik ‘conversion’ case accused seeks anticipatory bail citing pregnancy | IT raids TMC candidate Debasish Kumar’s premises ahead of Bengal polls | Bengal SIR: Supreme Court allows voters restored by tribunal till April 21 and 27 to vote | 'Women won't spare you': PM Modi warns Opposition over resistance to quota bill | Vijay booked in 3 cases over poll code violation ahead of Tamil Nadu polls | 'Black law': Stalin burns copy of 'delimitation' bill, slams Modi govt | TCS halts Nashik BPO operations amid sexual abuse, conversion allegations | ‘We are surprised’: SC stays Pawan Khera’s bail over remarks on Himanta Biswa Sarma’s wife

Rituparna Sengupta unveils NOQNOQ with daughter Rishona

India Blooms News Service | | Feb 27, 2016, at 05:32 am

Kolkata, Feb 26 (IBNS): Tollywood heavyweight Rituparna Sengupta, along with her daughter Rishona Niya, launched NOQNOQ, a children's fashion wear brand at the South City mall outlet of Starmark on Thursday.

Speaking at the launch, Rituparna Sengupta told IBNS “More than me, it is my daughter who is so excited to be here, continuously she is selecting dresses one after another. After she finishes, I will be looking for some of my choices and then we will finally buy them.”

NOQNOQ is a Starmark creation of fashion wears from the Emami Group which targets children between the age of three and twelve years.

The brand brings in a basic design concept for the entire range of the children’s fashion line. Styled by in-house designers, NOQNOQ introduces a range of casual, leisure, sports and formal wears for both girls and boys. The price starts from Rs.469/-.

Speaking on the occasion, Gautam Jatia, CEO, Starmark, said: “Our store is a favourite haunt for kids, and we wanted to expand our offering to them. Hence was born this idea of an affordable yet stylish range of kid’s garments-NOQNOQ."

"Inspired by international designs, these clothes have been manufactured using best quality fabrics and eco-friendly dyes to give comfort to the tender skin of children. We are confident that our NOQNOQ range will gain its popularity amongst children and their parents,” he said.

The brand claims to be using healthy fabrics, which allow the skin to breathe, and are free from allergic reactions.

The garments have been crafted using oxford cottons, 100% cotton poplins, basic knits, jersey, cambric’s and schiffli. The colour dyes used in the clothes are well processed and skin- friendly and also ensures that the colours last for longer duration, the officials said.

NOQNOQ will be available at all the Starmark outlets in Kolkata and Starmark, Express Avenue Mall in Chennai and also at a few selected online sites and boutique outlets.

(Reporting by Aninnya Sarkar, Images by Avishek Mitra)

#Rituparna Sengupta # NOQNOQ #Rishona # Children wear

Support Our Journalism

We cannot do without you.. your contribution supports unbiased journalism

IBNS is not driven by any ism- not wokeism, not racism, not skewed secularism, not hyper right-wing or left liberal ideals, nor by any hardline religious beliefs or hyper nationalism. We want to serve you good old objective news, as they are. We do not judge or preach. We let people decide for themselves. We only try to present factual and well-sourced news.

Support objective journalism for a small contribution.

India
International

Related Images

In Images: Kolkata Celebrates Jagadhatri Puja Oct 31, 2025, at 12:43 am

Darjipara Mitra Bari Gears Up for Its Centuries-Old Jagadhatri Puja in Kolkata Oct 30, 2025, at 01:16 am

In Images: Devotees in Kolkata bid farewell to Goddess Durga with sindoor khela and immersion on Vijayadashami Oct 03, 2025, at 12:19 am