Rhea ramps up YepMe
They launched an exciting marketing campaign that took a lighthearted look at shopaholics, fashion designers, cricketers and more during the ICC World Cup.
From the amount of likes, shares, and social media noise the ads have been generating, they’re being loved by all.
“They’ve got a 90% like ratio – which is among the highest on digital. And moreover, overall sales for the portal have gone up over 30%.,” the company said in a statement.
“Coming specifically to the women’s category – which is what they were hoping to open up by bringing in a young, fresh face like Rhea – that has more than doubled! A specific line featuring clothes worn by Rhea in the ads is apparently flying off the shelves. In fact, YepMe is so happy with the way the campaign has been received that they are planning their next campaign with Rhea,” read the statement.
Rhea said, “I’m thrilled to be associated with an exciting, young & stylish brand like Yepme. And given that the fun campaign we had has actually had such a positive impact with the audience makes me even more happy!”
Rhea made her feature film debut with the sleeper hit ‘Mere Dad Ki Maruti’ produced by YRF’s Youth Films Division, Y-Films and stars in Y-Films’ bank heist comedy ‘Bankchor’ with Riteish Deshmukh and Vivek Oberoi next.
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