Raima Sen reveals why every girl needs a diamond as Forevermark opens first Kolkata store

The store is located on the first floor of South City Mall in Kolkata.

(L-R) Komal Dalmia, Partner, MGA Lifestyle, Raima Sen and Mallikarjuna Reddy Yarabolu, Managing Director, Forevermark. Photo: Avishek Mitra/IBNS 

Speaking at the event, Raima said, "I think diamonds are always in demand for girls. We look best in diamond jewellery because whatever we wear, one little diamond can brighten up the whole outfit."

This opening represents more than the addition of another retail address. It showcases elegant and timeless designs, originally fashioned in Milan, while offering consumers natural diamonds that blend authenticity with contemporary expression.

Sharing her thoughts on the collection, Raima said, "Forevermark Diamond Jewellery store is the first of its kind. The designs are made internationally and brought here. It's got natural diamonds and I think it's very trustworthy. The craftsmanship is excellent, simple, elegant, yet when I wear it, there's a brightness and shine to it."

Raima Sen at the store. Photo: Avishek Mitra/IBNS

Marking another milestone in its national expansion, the De Beers Group's Forevermark Diamond Jewellery has marked the opening of its tenth store in the country, strengthening its presence in eastern India, a region long associated with an appreciation for fine jewellery and artisanal excellence.

Mallikarjuna Reddy Yarabolu, Managing Director, Forevermark, De Beers India Pvt. Ltd. said, "The opening of our boutique in Kolkata marks a significant milestone for Forevermark Diamond Jewellery as we expand our retail footprint with our 10th store in India. Kolkata’s deep appreciation for craftsmanship, heritage and timeless elegance makes it a natural home for our brand."

(L-R) Mallikarjuna Reddy Yarabolu, Managing Director, Forevermark and Raima Sen. Photo: Avishek Mitra/IBNS

The brand today offers sixteen collections, ranging from Icon Collection to Millemoi Collection. Nurtured over the years, the collections have evolved with changing consumer preferences while remaining rooted in natural diamonds, making them suitable for both everyday wear and special occasions.

"We are delighted to bring our meticulously crafted natural diamond jewellery and signature retail experience to South City Mall, and look forward to celebrating our customers’ most meaningful moments with jewellery that is as rare, beautiful and enduring as the memories it represents," Yarabolu added.

(Reporting by Aaheli Chakraborty, Photos by Avishek Mitra/IBNS)