Mahindra’s NuPro stirs up culinary delights in association with the inimitable Sawan Dutta

With Mahindra’s brand of NuPro mustard oil, Sawan would be cooking and presenting through her song, select Bengali dishes in her inimitable style.

The first song on the ever popular dish of ‘Shukto’ made with NuPro mustard oil has been released on Mahalaya (https://www.youtube.com/watch?v=kri1C50mvCU ) a few days back.

Sawan of The Metronome fame would be associated with Mahindra to present different videos of all time popular Bengali dishes.

Her videos would be associated with the range of NuPro brand of oil and pulses.

Sawan’s second video on ‘Jhalmuri’ made with NuPro mustard oil would be released on the forthcoming Ashtami day.

Speaking on the association, Partho Chakraborty, Vice President, Brand & Marketing, Mahindra Agri Solutions said, “We are very excited at the association between Mahindra NuPro and Sawan Dutta who exemplifies good food in her own inimitable manner. Through her style of presenting, she brings alive the dish much as what NuPro oil does with its typical smell and flavour. Over the past one year, NuPro has managed to build a very strong association with our West Bengal clientele and this association is a tribute to the culinary delights of this state”.

Sawan Dutta said on her association with Mahindra NuPro, “This association is special for me as it took me back to my growing up days the moment I opened the first bottle of NuPro mustard oil. The mesmerising smell was enough to rake up memories of yesteryears. My videos are a tribute to not only the dishes I am propagating but also to the delightful NuPro oil without which, each dish would have been incomplete”.