India's most influential women unveil a thought-provoking film

Virginia Sharma, Director, Marketing Solutions, LinkedIn India, Sairee Chahal, Entrepreneur and Founder at SHEROES and Nandita Das, Actor and Director, have unveiled the latest film by work-wear jewellery brand Mia by Tanishq across social media platforms on Friday.

This is the first time that a film has not been officially launched by a brand, but by a group of people who truly believe in the ideology of the film.

This is more than just a commercial launch. This is the beginning of a movement.

This film celebrates the modern working woman who is confident and brings her best to work – by looking good and doing great work.

Mia by Tanishq isn’t just empowering women anymore, but celebrating the ones that didn’t need it in the first place. A powerful rap echoes throughout the film, narrating various incidences, while reiterating how each incident is the ‘last thing on my mind’.

Sharing her thoughts on the powerful film,  Deepika Tewari, General Manager – Marketing, Titan Jewellery Division, Titan Company Limited said, “Mia by Tanishq has always empowered and celebrated the modern working woman. Being the strong-willed performer that she is, today’s working woman rises above prejudices and brings her best self to work every single day. She does all this by looking her best, too. This undying spirit is what we have brought to life in the latest film for the brand, and we are proud to say that three of India’s most influential working women have launched the film for us. May this tribe of working women continue to grow and look great while doing great work.”

Rajesh Ramaswamy, Director – Mullen Lowe Lintas said, “When we first talked about Mia, we were quite kicked by the possibilities. But it was only when we thought some more, did we realize that working women don’t really like to express themselves at the workplace. They think if they look good and dress up, they will be judged for that and not the work they do. We found this to be really disheartening, that such conversations and prejudices actually exist. And yet, we looked around and saw so many successful women with admirable careers, amongst our friends and colleagues. This film is a straight-from-the-heart, honest attempt to pay tribute to these women who rise above it all and get down to work, because that’s all that matters”