BJP unveils its official logo, tagline 'Phir Ek Baar Modi Sarkar' for Lok Sabha polls

The party called it as 'Phir Ek Baar Modi Sarkar'.

The opposition Congress also launched its poll song and slogan on the same day.

The Congress called it ''Ab Hoga Nyay''.

As per the NDTV report, the theme song for the campaign has been penned by Javed Akhtar and the campaign video has been filmed by Nikkhil Advani.

The Congress shared the song on its official Twitter handle.

The song has been unveiled at a time when the country is gearing up for the first phase of voting for the Lok Sabha polls on Apr 11.

The last phase of polling for the polls will take place on May 19.

Counting of votes at the end of the seven-phased polling will take place on May 23.

The Congress' song also highlighted its NYAY scehme which was announced by party president Rahul Gandhi recently.

In a desperate bid to promise voters anything to get elected with few days to go for the 2019 Lok Sabha Election, Congress president Rahul Gandhi has promised a ₹72,000 per annum minimum income scheme for nearly 25 crore poor families of the country if the party is voted to power under the ambitious minimum income guarantee scheme which the party has named ‘Nyay’.

While the benchmark for determining the eligibility for this largesse remain hazy, back-of-the-envelope calculations show that the union government if led by the Congress will require ₹3.6 trillion annually to make good on Rahul's promise, which is roughly 2% of  India’s current GDP if one looks at 2018-19 estimates of ₹190 trillion.

Some economists have voiced criticism of basic income schemes, saying they reduce the incentive to work.

India already has more than 900 federally-funded welfare schemes, including subsidized cooking fuel, affordable healthcare, insurance coverage, cheap food, fertiliser subsidies, rural job guarantee, and student scholarships.

But Congress has insisted its plan is workable.