Sourav Ganguly to feature in Senco Gold & Diamonds' new campaign promoting DG Gold

In the campaign, Ganguly is seen promoting ‘DG Gold’, the digital gold business of Senco Gold & Diamonds.

This is a fun campaign, highlighting the ease of buying gold on DG Gold, through a series of 3 humorous films, starring Sourav Ganguly.

In the films, Ganguly plays 3 characters from well-known folktales, who go to extreme lengths to fulfil his desire for gold, but interestingly, these stories end with comically disastrous results every time.

Each film ends with a message from the former Indian skipper, "Why go to such lengths for gold, when you can buy gold easily on Senco DG Gold!"

Expressing his view on the occasion, Ganguly said, "I am very excited with the new campaign which is funny and informative for those who want to do online gold transactions. I am not new with this brand as my association with Senco Gold & Diamonds dates back to 2015.

"Senco Gold is a trusted jewellery brand and it gives me immense pleasure to be associated with such an eminent jewellery brand."

Speaking on the occasion, Suvankar Sen, MD & CEO, Senco Gold and Diamonds said, "We introduced DG Gold, a digital platform for customers to buy, redeem and sell gold through our website mydigigold.com almost a year ago to this date.

"This new-age product was launched keeping in mind the extremely-aware Indian Millennials who not only know about various asset classes to invest in but also realise the benefits of saving early."

(Images by Avishek Mitra/IBNS)