Mother's Day special campaign from Indian social media platform ShareChat
Kolkata/IBNS: ShareChat, an Indian languages social media platform, has announced a speical five-day campaign to commemmorate Mother's Day (May 10 this year).
Although Mother's Day is traditionally observed in many nations on different days, the one celebrated on the second Sunday of May, was started by Anna Jarvis of Philadelphia, United States in 1905 when she campaigned for a day to honour mothers and their contribution.
ShareChat's #MAA4ME campaign has been designed to celebrate Mother’s Day across 15 languages on the platform.
Said Farid Ahsan, Chief Operating Officer (COO), ShareChat, "Irrespective of lockdown 3.0 implemented across the country, every mother is selflessly working for their families, including working mothers who are tirelessly managing work-life balance. We feel it's also important to recognize the efforts made by the Mother Warriors. With all solidarity and affection, we salute all the mother warriors in the country for their utmost dedication and love/"
As part of the five-day celebration, ShareChat said it will be driving various campaigns every day with a different theme, starting May 9.
Day 1: Special Web cards to relate mothers' qualities with their kids - Users can use web cards to match the qualities of both
Day 2: #NolockdownforMAA- Users to post videos, pictures of how their mothers are tirelessly working for home and families during this lockdown
Day 3: #MAAkafavorite - Users to share their mothers most used phrases
Day 4: #Noworkday4MAA- Users will be urged to support mothers in all household chores and give them rest for the day. Users to post their interesting photos and videos doing their mom’s work and encouraging them to take a break
Day 5: #10yearchallengewithMAA- Users to post your photos with your Mom from past and today
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