Harley-Davidson Livewire experience tour expands to international destinations

Building on the excitement of Project LiveWire’s debut last year, select consumers in Asia, Europe, Canada, and the United States will have an opportunity to ride and provide feedback on the bike, helping to guide the development of the new motorcycle, beginning this week with events at Malaysia’s Sepang International Circuit.

“Project LiveWire has reset expectations about what a Harley-Davidson motorcycle can be,” said Harley-Davidson Chief Marketing Officer Mark-Hans Richer.

“The first phase of the Project LiveWire Experience tour provided valuable feedback about the features and experience riders expect from an electric Harley-Davidson motorcycle. This year we’re expanding that experience to a global audience to gain even deeper insights from riders to help us shape the future direction of this exciting technology," Mark-Hans Richer said.

While not for sale, the Project LiveWire motorcycle was specifically designed for the purpose of seeking insight into rider expectations of an electric Harley-Davidson motorcycle.

The Project LiveWire Experience invites customers to test ride and learn more about the story of the motorcycle and provide feedback on their experience.

"Even those who don’t yet ride will have the opportunity to feel the power of Project LiveWire through the Jumpstart demo – a simulated riding experience," read an official statement.

In 2014, more than 15,000 customers provided feedback on Project LiveWire, including more than 6,800 who took demo rides, as part of a 30-stop tour across the United States and at a special consumer event for Latin American customers in Miami.

Longer term plans for retail availability of Project LiveWire will be influenced by feedback from riders during the Project Livewire Experience tour.

“We are led by what our customers tell us matters most,” said Richer. “Because electric vehicle technology is evolving rapidly, we are excited to learn more from riders through the Project LiveWire Experience to fully understand the definition of success in this market as the technology continues to evolve.”