Flipkart announces Big Billion Days 2026 with 'Luck Badal Sakta Hai' campaign. Why is it crucial?

The announcement marks the launch of its new campaign, ‘Luck Badal Sakta Hai, Yahan Kuch Bhi Ho Sakta Hai’.
 

Building on last year’s ‘Yahan Kuch Bhi Ho Sakta Hai’, the campaign takes the idea further, bringing a new twist to the unexpected moments and possibilities that define Big Billion Days.
 

The campaign’s main film brings this idea to life through the story of an ordinary young man caught in a streak of bad luck, reliving the same ill-fated day on a loop. As his Flipkart purchases during Big Billion Days change the course of each encounter, moments of misfortune turn into unexpected strokes of luck.

The film features Rohit Sharma, Sreeleela, Jackie Shroff, Aneet Padda and Samay Raina, who appear at different points in the protagonist’s reset day.

Pratik Shetty, Vice President and Head of Growth and Marketing, Flipkart, said, "Last year, ‘Yahan Kuch Bhi Ho Sakta Hai’ captured the unexpected moments that make Big Billion Days special. This year, we wanted to take that idea a step further and explore what happens when those unexpected moments actually change your luck. ‘Luck Badal Sakta Hai’ brings that thought to life through a story that is relatable, entertaining and rooted in the role that shopping can play in changing an everyday moment. The campaign brings together familiar faces and unexpected twists to create a distinctly Big Billion Days experience for our customers.”