Flipkart Minutes’ 2-year surge: 4X growth and a 150-city footprint

The platform has created more than 4 lakh direct and indirect jobs since inception, while around 60% of customers return to shop on Flipkart Minutes, reflecting the growing adoption of quick commerce across the country.

Tier 2+ markets are emerging as an important driver of this growth, with the customer base growing nearly 25X year-on-year across cities such as Ambala, Barabanki, Bhagalpur, Durgapur, Kanpur, Roorkee, Siliguri, Salem and Tiruppur. Demand in these markets is also extending beyond daily essentials, with strong uptake of products such as Korean noodles, sauces and ready-to-eat meals, alongside premium skincare and personal care categories.

Rising Gen Z Adoption Broadens the Quick Commerce Basket

The e-commerce giant said Gen Z has emerged as the fastest-growing customer cohort on Flipkart Minutes, with the customer base growing nearly 5X year-on-year in the past twelve months.

Gen Z drives over 45% of orders across categories such as beauty, electronics, gaming, wearables, fragrance, health and nutrition, and grooming, while accounting for 1 in 3 gourmet orders on the platform.

The data points to a generation using quick commerce for a much wider range of products, from everyday essentials to premium and aspirational categories.

Kunal Gupta, Senior Vice President and Head of Flipkart Minutes, said, "In two years, Flipkart Minutes has evolved from a convenience offering into a broader shopping channel, with customers using it for much more than their daily essentials. What is particularly interesting is how quickly this behaviour is spreading beyond the largest cities, while Gen Z is also bringing new categories and new shopping occasions to the platform. With our growing network, we have an opportunity to make this experience available to more consumers across the country, while creating new opportunities for brands, farmers and local businesses to reach customers.”