Fair and Handsome launches complete winter solution

Fair and Handsome Complete Winter Solution is expected to be the ultimate answer to the overall winter face care needs of men, offering moisturisation and dryness defence along with oil-free fairness.

It has a unique formulation powered by Moisture Booster Technology that penetrates deep into men’s tough skin to deliver the power of 8 actions relevant for men’s winter skin needs.

Speaking on the occasion, Mohan Goenka, Director, Emami Limited said, “Fair and Handsome, as a brand, from the very beginning, enjoys an equity of being a thought leader and a pioneer. Launched in 2005, Fair and Handsome created the men’s fairness category in India, and is today among the most trusted Men’s grooming equities. With the new Fair and Handsome Complete Winter Solution, a highly differentiated product for men’s winter skincare, Fair and Handsome once again establishes its position as a trendsetter. The product is aimed at those who have multiple facial needs during winters.”

The Fairness Cream category in India currently is pegged at around Rs. 2800 of which the men’s fairness category is approximately Rs. 400 crores which is growing at a value growth of 10%. Fair and Handsome is the leading brand in men’s fairness cream category that enjoys a market share of more than 60%.