Kolkata gets liquor delivery app Dooze for 'fast, hassle-free' booze at-home

The app claims to offer the widest selection of alcoholic beverages with over 300 options of premium beer, wine and spirits to choose from.

The app is supported by a large network of carefully chosen retailers ensuring smooth delivery across Kolkata within 60 minutes, at a flat delivery fee of Rs. 49, according to the company.

At-home consumption has always been an important aspect of celebrations in India, and this phenomenon gained even more prominence post the pandemic.

Today, people prefer to spend their time and celebrate important occasions within close-knit groups of their loved ones from the comfort of their homes.

The pandemic also brought in a paradigm shift to how consumers make purchases with e-commerce witnessing a major uptake in the last two years.

"Leveraging this opportunity, Dooze brings an easy solution for consumers looking to celebrate special moments with their loved ones. The team at Dooze comes with a rich experience in alco-bev industry and an understanding of the consumer behaviour, to offer a marketplace for alcohol delivery for Kolkata consumers," the company said in a statement.

The app offers an intuitive design for consumers looking for a seamless experience with the quick and safe delivery of alcohol.

It provides consumers with a curated list of beverages for specific occasions, making for a personalised experience while ensuring safety protocols like legal drinking age (LDA) checks through AI-enabled KYC verification.

Commenting on the launch, Shikhir Magan, Director, Dooze, said, “Kolkata is amongst the most forward-looking cities in the country and so are the consumers – they are young, tech-savvy and looking for new experiences with convenience and safety as must-haves."

"We are thrilled to launch Dooze, India’s premier tech-enabled alcohol marketplace, and to bring to the consumers in Kolkata the safest and most convenient way to get alcohol delivered at their doorstep. Our wide selection of alcoholic beverages will make occasions even more special, especially during the festival season complemented with an offer of flat INR 49 delivery,” he said.

He further added, “West Bengal government has been at the forefront of introducing progressive alco-bev policies. It creates a level playing field for all players working towards meeting the consumer demand with an underlying factor of convenience and safety.”

Dooze has partnered with licensed retailers across Kolkata to ensure fast and hassle-free alcohol delivery. The app will provide retailers with the capacity to bring their shelves online, target new consumers and gain strategic insights into the market and consumers.

Consumers of legal drinking age in Kolkata can download the app on iPhone and Android

How Dooze Works:

Consumers will be required to add their details, and ID proof to adhere to the required LDA checks on the app. With a smooth and interactive user interface, consumers can add their location and choose their preferred drinks directly from the dropdown lists or through the search bar by entering the keywords basis category or brands.

Once the items are selected, consumers can complete the payment through their preferred mode of transaction. There is no minimum order value and Dooze will only charge a delivery fee of Rs. 49 for all orders, for a limited time.