OnePlus launches its latest flagship the OnePlus 6T in India starting at INR 37999
Kolkata, Nov 19 (IBNS): OnePlus, the leading premium smartphone brand, has launched its latest premium flagship device, the OnePlus 6T.
Featuring Screen Unlock, the industry’s fastest in-display fingerprint technology, the OnePlus 6T provides users with a fast, natural and intuitive way to unlock your device, while benefiting from a large display with minimal bezels. Taking just 0.34 seconds to unlock and supported by sophisticated self-learning algorithms, Screen Unlock sets a new standard for smartphones.
“We constantly challenge ourselves to give people the best experience possible, to do what’s right, no matter what,” said Pete Lau, Founder and CEO, OnePlus. “A great user experience means your phone needs to get out of the way and make you feel free – it has to enhance your life instead of distracting you from it. I’m so proud of what we’ve built with the OnePlus 6T, and can’t wait to see what people think when they use it.”
According to IDC (International Data Corporation) Quarterly Mobile Phone Tracker 2018 Q3, OnePlus continues to be the leader in the premium smartphone segment (USD 500+) in India. Commenting on the premium smartphone segment, Upasana Joshi, Associate Research Manager, IDC India said, “OnePlus climbed to the leadership position at the back of OnePlus 6, surpassing Samsung and Apple. With its dedicated community building activities and high decibel promotional activities on social media platforms, the vendor has been gradually scaling up in volumes.” Additionally, in the US$400+ price segment, OnePlus clocked its highest ever shipments in a quarter, pushing the overall smartphone ASP in the online space to US$166 in 3Q18 from US$156 in 3Q17.
OnePlus recently released the OnePlus 6T which is the company’s most futuristic flagship till date with Screen Unlock on the immersive 6.41-inch Optic AMOLED display, class-leading hardware and meticulous industrial design to create the industry’s fastest and smoothest smartphone experience.
It features the latest, most powerful platform, Qualcomm Snapdragon 845, with up to 8GB of RAM that creates an experience that continues to set the standard for performance.
The OnePlus 6T enhances the acclaimed camera experience of the OnePlus 6 with software optimizations with the 16+20 MP dual rear camera and a 16 MP selfie-camera. The new Nightscape is perfect for capturing low-light urban environments with improved clarity, less noise, more accurate color reproduction and better dynamic range. Industry-leading HDR and portrait mode images are also improved, thanks to the clarity, dynamic range, and edge detection provided by OxygenOS.
The OnePlus 6T is available in Midnight Black, Mirror Black and Thunder Purple on Amazon.in, oneplus.in, Croma stores, Reliance Digital stores and all OnePlus exclusive offline stores. Three variants - 6/128 GB, 8/128 GB and 8/256 GB and will retail at INR 37999 for 6/128 GB, INR 41999 for 8/128 GB and INR 45999 for the 8/256 GB variant. The Thunder Purple is a special edition that will only be available in the 8/128 GB variant, retailing at INR 41999.
The OnePlus 6T is now available for sales across all channels including OnePlus.in, Amazon.in and Reliance Digital, Croma outlets and all OnePlus exclusive offline stores.
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