LimeTray launches tech platform to enable local grocery stores to accept online orders from consumers
Mumbai/Delhi/IBNS: LimeTray, an India-based food tech platform, has rolled out an online ordering system to enable local grocery, meat as well as local kirana shops to accept customer orders online through its platform, thus helping everyone to maintain the necessary 'social distancing' following the Covid19 outbreak.
They are offering the solution free of cost for the first two months of this fiscal to help local stores tide over the challenges of Covid-19 outbreak.
According to Akhilesh Bali, Founder & CEO of LimeTray, “Our specialized technology platform is an easy to adopt and one of its kind solution to help local grocery, meat & kirana stores to maintain their order volumes by targeting customers online and offering safe contact-less delivery. We are targeting to onboard more than 1000+ local grocery, meat and kirana stores to use this platform across Tier 1 cities across India.”
LimeTray will also aid in increasing online visibility amidst reduced store visits and subsequent fall in overall customer footfalls in the wake of the current pandemic, it said.
The technology solution will allow consumers in lockdown to place their orders for essential items online, complete the purchase through a payment gateway and help the local stores to offer contactless delivery options wherein the purchased items are kept outside the door or as per the given instructions by the consumer.
Some of the regional grocery & meat players who have already adopted this platform witnessed multi-fold growth in their online orders during the second fortnight of March 2020, the company said.
Mumbai-based FnV Farms grocery seller witnessed its online orders doubling during this time, according to the company.
Mumbai-based Bombay Meat Company and Noida-based Artisan Meats have seen over five-fold rise in online orders in the second fortnight of March 2020 using LimeTray’s technology platform, the company said.
LimeTray is a Software as a Service (SaaS) company providing full-stack management solutions to companies in the F&B space.
Founded by Akhilesh Bali and Piyush Jain, LimeTray is funded by JSW Ventures & Matrix.
It currently services clients in India, US, UK, UAE, and South Africa.
Image Credit: LimeTray-Twitter
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