Big privacy shake-up! Zomato to share customer details after Rapido's Ownly — is Swiggy preparing to do the same?

The restaurant industry was at loggerheads with food delivery apps like Zomato over the customers' details.

The apps used to share broad details like the number of people ordering food from a particular radius.

The customers could directly contact the eateries which, however, had no access to the users.

Now, the restaurants can reach out to the customers, step in if any issue arises with an order.

According to News 18, the National Restaurants Association of India (NRAI) is in talks with Zomato to do away with "data masking", a way the food delivery apps used to hide the customer identification details from the restaurants.

As per reports, NRAI is in talks with Zomato's rival, Swiggy, for a similar move.

Earlier, Rapido's food delivery Ownly had agreed with NRAI to share customers' details with the eateries.

Over the years, the NRAI has complained that the food delivery apps conceal customer data, offer massive discounts and increase commission from 5-7 percent to 35 percent.

"As of now, we didn't know how often a customer is ordering on Zomato and Swiggy. In a way, we are blind-sighted and our marketing costs are  not funneled properly.  When a customer walks into our offline store, we get all the data," says Sagar Daryani, NRAI president as quoted by The Times of India.