OYO sets up presence in Nepal, launches first hotel in Kathmandu
OYO partners with hotels to standardize and transform their rooms enabling a better experience for guests. Launched in 2013, OYO’s network has grown to 7000 hotels in 200 cities. Nepal is the second overseas market for OYO.
Commenting on the launch, Ritesh Agarwal, Founder and CEO – OYO, said: “OYO has been at the forefront of the small and budget hotels revolution in India. Building the category grounds-up, we have employed technology and operational acumen to deliver delight to our customers and unparalleled benefits to partners. Our network has witnessed robust growth to become the largest in India. After our successful overseas foray in Malaysia, we are now thrilled to offer OYO’s hassle-free and standardized stay experience to travellers visiting Nepal.”
With a wide range of offerings – from beautiful locales, adventure activities, temples and monasteries, to shopping-hubs and casinos - Nepal has emerged as a preferred destination for an impulsively planned getaway any time of the year.
According to the Department of Immigration, of the 174,803 tourists that visited Nepal in 2016, the highest number of travellers were reported from India. A further boost to cross-border trade and tourism is expected with India and Bangladesh set to reopen the defunct trans-border rail routes which would extend links to Nepal and Bhutan.
The travel and hospitality sector in India is witnessing a phenomenon of Impulse planning. Even as travel-planning cycle reduces further, the expectations from on-ground suppliers and agents of delivering a non-negotiable and predetermined experience have become stronger. Affordable and trusted stay-options remain one of the top concerns for most travellers.
Commenting on this, Ritesh said, “Today, 70 percent of Indians admit to unplanned spending - from relationships to shopping, instant gratification is the new norm. At the same time, they are increasingly looking at discerning or standardized experiences; even if the purchase decision was driven by impulse. With our promise of standardized and predictable stays across 7000 hotels in 200+ cities, OYO caters to the impulse-planning behavior displayed by millennial traveller. We are also engaging with various stakeholders to create partnerships that help us make new experiences accessible to tourists.”
Ritesh added, “There are many examples of people who have become successful after partnering with OYO. From rooms taken on lease to having their own property, we have helped them grow at a fast pace and become successful entrepreneurs. We are excited with the opportunity to co-create another successful travel-and-hospitality ecosystem in Nepal”.
Image: Wikimedia Commons