MakeMyTrip releases hotel tariff tracker
New Delhi, Jun 6 (IBNS): Online travel company MakeMyTrip on Friday revealed the insights from its Hotel Tariff Tracker for the summer of 2014.
The tracker has been conceptualized to analyze the state and the potential of the hospitality industry in India, especially from an online booking perspective.
MakeMyTrip marked an 11 percent increase in hotel tariff this summer compared to last year.
The hotel tariff hike is higher in the 2-3 star categories compared to the 4-5 star categories, which have demonstrated a 5 percent increase in tariff rates.
27 percent of MakeMyTrip’s online domestic hotel transactions in FY March 2014 were contributed via mobile - showcasing the increasing propensity of Indian travellers to look and book Hotels through smartphones.
MakeMyTrip witnessed a 45 percent increase in hotel bookings (web and mobile) for summer holiday period.
The highest transaction amount for hotel booking on mobile this year was Rs. 1.15 lakh while the minimum traction recorded was Rs. 260.
Elaborating on the Hotel Tariff Tracker, Mohit Gupta, Chief Business Offer, MakeMyTrip.com said, "Being the top-seller for online hotels in India, we are glad to come up with a definitive list of top –selling destinations and highest-growing centres. We intend to build this into an annual property that will provide insights and emerging trends in the online hotels segment."
Gupta said, "Last year, we undertook key initiatives to build customer confidence and encourage online hotel-bookings. Our results in the Hotels & Packages (H&P) segment where transactions grew 53.1% YoY and Revenue less Service Costs increased 54.1% YoY are testimony to the success if these initiatives. H&P contributed to Revenue less Service costs increased to 36.6% in FY14 versus 31.3% in FY13."
The Hotel Tariff Tracker estimates that online hotel bookings have grown phenomenally this summer for destinations like Alibaug, Thekkady, Pondicherry and Allepy.
Business cities like Delhi, Mumbai, Bangalore and Chennai continue to be popular among travellers with regard to hotel bookings but the top-selling destinations for leisure travel hotel booking this summer are Goa, Ooty, Mysore and Jaipur.
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