Srinagar: The popular tourist spot Pahalgam reverberated with colourful activities including cultural programmes.
Display of art and craft, live painting and calligraphy both by amateurs and professionals, traditional music performances by renowned singers, Tonga rides, adventure sports activities, witnessed attracting good participation of locals and tourists for the 2-day Pahalgam Winter Carnival.
It is being organised by Directorate of Kashmir Tourism in collaboration with Jammu and Kashmir Tourism Development Corporation, Pahalgam Development Authority, District Administration Anantnag, Pahalgam Hotel & Restaurant Owners Association and Pahalgam Hotel & Guest House Owners Society.
The festival was inaugurated by Director Tourism Kashmir Dr GN Itoo. About 40 stalls displaying traditional art, craft, ethnic cuisine, street food, etc had been set up at the Pahalgam Club by various departments including Tourism, JKTDC, Handicrafts, Forest, Fisheries, Horticulture, Floriculture, Industries, Agriculture, J&K Women’s Development Corporation, School of Design, Jawahar Institute of Mountaineering, Adventure Tour Operators of Pahalgam and other Private Entrepreneurs.
Youth in large numbers, who had registered for the festival, are showcasing their talent in singing, cultural activities, stand up comedy, painting, calligraphy, adventure sports, etc.
Hundreds of tourists who are enjoying the winter stay at Pahalgam also attended the event.
The tourists were seen riding horses through the market enjoying the festive atmosphere within the Pahalgam market.
Speaking on the occasion, Director Tourism said the festival is a part of the department’s initiative to promote Pahalgam as a winter destination and also display rural flavour to visitors.
Later in the evening, musical concert and performances by famous singers like Noor Muhammad, Shazia Bashir, Abid Ali, Adil Manzoor, Shugufta and their groups, comedians like Anil Chingari and other artists enthralled the jam-packed audience with some popular numbers and acting skills.