October 31, 2026 02:15 am (IST)
Follow us:
facebook-white sharing button
twitter-white sharing button
instagram-white sharing button
youtube-white sharing button
At least 13 killed as Russian drone strikes railway station in Ukraine | Ex-Bangladesh Air Force officer linked to Sheikh Hasina-fleeing clip found dead | At least 5 killed due to Cyclone Arnab in Andhra Pradesh | At least 30 killed in high-speed train collision in Spain, rescue ops underway | Dearness Allowance Hike: Cabinet approves 3% DA, DR increase from July 1 | Kolkata Police arrest ex-Bengal minister Indranil Sen in Durga Puja pass scam case | Heavy rain lashes Andhra, Odisha as 'very severe' cyclone Arnab completes landfall | Congress draws a blank in 28 MLC seats in four states, suffers major setback in Karnataka | Kolkata shocker! 18-year-old, father and friend stripped, paraded naked after youth caught with 13-year-old; accused later marched shirtless by police | Bengal teen rape-murder case: Accused shot dead in police encounter during crime scene recreation

UNICEF celebrity advocate Madhuri Dixit launches campaign to save newborns, mothers

| | Jun 27, 2014, at 02:02 am
Bhopal, June 26 (IBNS) Bollywood actress Madhuri Dixit along with Madhya Pradesh Chief Minister Shivraj Singh Chauhan Thursday launched a communication campaign 'Mamta Abhiyan' which is aimed at saving the lives of newborns and their mothers, in the state of Madhya Pradesh.
The campaign will  not only focus on promoting behaviors that can save the lives of mothers and children, but will also mobilize the frontline workers and advocate with elected representatives to create an enabling environment which prioritizes maternal and child health issues in Madhya Pradesh. The essence of this campaign is to highlight 12 cost effective and simple behaviors which can have a positive impact on maternal and child deaths.
 
At the launch, Shivraj Singh Chauhan said: “The government is committed to reducing maternal deaths and infant deaths in Madhya Pradesh and State will do whatever is needed for the same. Shri Chauhan along with Madhuri Dixit launched the new logo and montage of ‘Mamta Abhiyan’, and the brochure meant for the elected representatives.
 
Madhuri Dixit in her new role, praised the efforts of the Government of Madhya Pradesh and shared that it was inspiring for her to learn about MP State Government’s partnership with UNICEF and the many initiatives which have been collectively undertaken for saving the lives of newborns and their mothers.
 
 “I wholeheartedly support ‘Mamta Abhiyan’ which will help save lives of children and women. I understand that this campaign is about communicating simple lifesaving messages to all caregivers, and parents with love respect and protection (Sneh, Samman and Suraksha), “ she said.
 
"Everyone needs to understand that most maternal and neonatal deaths can be prevented through proven and simple interventions which are part of this campaign," Madhuri added.
 
Madhuri Dixit was also awarded ‘MamtaRatan’ award by  Chauhan.
 
Trevor Clark, Chief of UNICEF, Madhya Pradesh shared: “ The State has seen progress in the decline of MMR and IMR, but there is a need to increase the pace of the change and we are glad and thankful to Madhuri Dixit, for joining hands with us  and supporting this process which I am sure which will yield positive results.”
 
Narottam Mishra, Minister of Health & Family Welfare, Sharad Jain, State Minister of Health & Family Welfare, Anthony JC DeSa, Chief Secretary of Madhya Pradesh, Pravir Krishn, Principal Secretary Health & Family Welfare also spoke at the event.
 
Madhya Pradesh has infant mortality rate of 56 per thousand which means 296 infants die every day in the State.  Madhya Pradesh has maternal mortality ratio of 296 per one lakh live birth of children which means that 12 women die each day in the State of Madhya Pradesh due to pregnancy related complications. 
 
#UNICEF celebrity advocate Madhuri Dixit launches campaign to save newborns # mothers

Support Our Journalism

We cannot do without you.. your contribution supports unbiased journalism

IBNS is not driven by any ism- not wokeism, not racism, not skewed secularism, not hyper right-wing or left liberal ideals, nor by any hardline religious beliefs or hyper nationalism. We want to serve you good old objective news, as they are. We do not judge or preach. We let people decide for themselves. We only try to present factual and well-sourced news.

Support objective journalism for a small contribution.
Related Images
In Images: Alia Bhatt embraces ethnic elegance in a magenta saree at Mumbai's Durga Puja
In Images: Alia Bhatt embraces ethnic elegance in a magenta saree at Mumbai's Durga Puja Oct 20, 2026, at 04:04 pm
In Images: Rajkummar Rao joins Sourav Ganguly at Kolkata Durga Puja pandal
In Images: Rajkummar Rao joins Sourav Ganguly at Kolkata Durga Puja pandal Oct 19, 2026, at 08:53 pm
In Images: Tom Cruise’s Digger gets a star-studded Los Angeles premiere, October 2 release ahead
In Images: Tom Cruise’s Digger gets a star-studded Los Angeles premiere, October 2 release ahead Sep 29, 2026, at 03:07 pm
Related Videos
Special screening of Emperor vs Sarat Chandra Oct 30, 2026, at 03:37 pm
Trina Saha, Ishaa Saha watch Emperor vs Sarat Chandra Oct 30, 2026, at 03:36 pm
Kriti Sanon walks the runway as showstopper for couturier Abhinav Mishra Oct 26, 2026, at 03:45 pm