Surinder Films acquires OTT platform Addatimes
Kolkata/IBNS: Amid a steep rise in online content viewing habits, production company Surinder Films has acquired Bengali OTT platform Addatimes.
Addatimes, which was launched in 2016, was the first platform to create original web series, short films, Bengali video songs, short love stories, detective movies, thrillers and suspense dramas and comedy series for the Bengali audience.
The first web series after acquisition to be streamed on Addatimes will be Amriter Sandhane - The Banaras Chapter, from Apr 14, 2023 celebrating the occasion of Poila Boishakh (Bengali New Year).
Apart from this, Addatimes would also digitally premiere some mega feature films like Kaberi Antardhan (on Mar 26, 2023) followed by Mitin Mashi, Sagardwipey Jawker Dhan & Magic and many more in the coming months.
New films like Love Marriage, Bhootpori, Ardhangini, Paakhi, Tarakar Mrityu & Tenida will be digitally premiered in Addatimes post their theatrical releases.
Nispal Singh, Director, Surinder Films Pvt Ltd, said, "We have been in the business of Bengali film production, distribution and content creation for both regional & national channels. In today’s context we found that the OTT Platforms have immense growth potential and it is the right time to invest on it. Thus, we decided to acquire Addatimes, the first Bengali and one of the well known OTT platforms."
"We plan to release between 15 -18 original contents a year, to begin with. As far as the films are concerned, there will be more than one release per month," Singh added.