Vi partners with Prosenjit Chatterjee and Jeetz Filmworks for their upcoming Film “Aay Khuku Aay”
Kolkata: Leading telecom brand Vi has tied up with Prosenjit Chatterjee and Jeetz Filmworks for their upcoming film Aay Khuku Aay.
As the communication partner for the film, Vi will help create and design communication about the movie Aay Khuku Aay.
Vi is also a part of all the promotions and launches undertaken by Jeetz Filmworks and Prosenjit Chatterjee. All the digital promotion undertaken for Aay Khuku Aay features the hashtag #WeWithVi
Sukanta Das, Cluster Business Head- East, Vodafone Idea said, “Vi has a long heritage of association with Bengali cinema and has been the preferred mobile network for the leading lights of the state. The Residents of West Bengal are passionate about entertainment, art and cinema. We are delighted to be associated with Superstar Prosenjit Chatterjee and the makers of Aay Khuku Aay, who have been valued Vi customers for over two decades. We wish the cast and crew of Aay Khuku Aay, all the best with the promotions and release of the film.
Speaking on the occasion, actor Prosenjit Chatterjee said, “I have had a long, happy association with Vi and it is a privilege to further strengthen this association through our partnership for the promotions of Aay Khuku Aay. I would like to thank the team at Vi for the enthusiasm and support. We are sure this collaboration will enable us to engage closely with Bengali audiences and draw them to participate in the promotions on social media with the hashtag #WeWithVi."