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Hero Cycles launches new advertising campaign with Arjun Kapoor for 'Hero Sprint bike RXR' Cycles
The ad campaign, which features the Hero Cycles’ Brand Ambassador as well as Bollywood icon and famed movies star and youth Icon, Arjun Kapoor, has been designed by JWT.
It is developed to position the cycle as a product of choice for young riders who wish to escape traffic, are ‘cool’ and enjoy the bright, energetic and action-packed moments of life. This cycle can be used as a healthy commuting option and also as a greener mode of transport for all of us.
According to Pankaj Munjal, CMD, Hero Cycles, “We are extremely happy that our products are being so well received by the young at heart. With our new ad campaign starring the dashing Arjun Kapoor on the Sprint bike, I am sure that we will be able to strongly connect with our audiences and attract them to our brand and corporate values of being smarter riders and making the right choice with Sprint as their vehicle of choice.”
Speaking about the campaign, Actor Arjun Kapoor, said, “It has been a great pleasure and honour to be associated with Hero cycles. Hero’s Sprint brand is a youthful expression of energy and joys for the young at heart riders. I am happy that Hero cycle is playing a key role in understanding and catering to the aspiration of its patrons across India.”
The TVC airs Nov 1 and will be carried across all media, print, outdoor and electronic as well digital.