Yash Raj Films gets first ever emoji for a Bollywood film from Twitter for #Befikre
Beginning Nov 10, fans in India can join the conversation around the film and simply Tweet by using #UdeDilBefikre, #Befikre, #BefikreOn9th, #BefikreOn9thDec and #BeBefikre to use the specially designed emoji curated by Twitter.
The emoji appears next to the hashtag in the Tweet and is designed like the Eiffel Tower of pink hearts, bringing alive the Parisian essence of the film.
Tremendous buzz has been created about the film on Twitter and the emoji will further elevate the engagement with fans on the platform in a delightful and innovative way.
Tweet with #UdeDilBefikre, #Befikre, #BefikreOn9th, #BefikreOn9thDec and #BeBefikre and the special Twitter emoji will appear next to the hashtag
Manan Mehta, VP – Marketing & Merchandising, Yash Raj Films said, “Twitter is the ignition point of our entire Befikre’s marketing strategy. Its core strength of real – time is something that we really value and love to capitalise. On Befikre, we have engaged and built an audience of relevant followers in the shortest time span. When marketing our movies at YRF, we constantly strive to push the boundaries of possibilities to delight and engage the audience with our content. Befikre is the first Bollywood film to deploy the emoji and we are stoked with the audience response.”
According to Pratiksha Rao, Head-Media Partnerships for Southeast Asia, Twitter, “Twitter is what’s happening right now in news, sports, politics and entertainment. Millions of fans use the platform to connect with their favourite stars and films. Yash Raj Films has been one of the leading partners of Twitter; and the marketing team behind Befikre has really innovated from sharing interesting real-time content to generating unique user conversation about the movie. This is the first time Twitter has collaborated with a Bollywood movie for a special emoji, which delights fans in anticipation of the movie release. We are excited to continue partnering with Yash Raj Films on their unique use of Twitter for Befikre and other upcoming projects.”
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