June 28, 2026 03:26 pm (IST)
Follow us:
Salman Khan aka the 'Devil' goes missing
Mumbai, July 11 (IBNS) : The creative team for Salman’s upcoming film ‘Kick’ has definitely taken digital innovations to the next level. Salman the ‘Devil’ went missing on Thursday and an extensive search was carried out on the various social networking platforms to get a hold of the evasive superstar.
The hunt was carried out to grace the special launch of the much awaited Yo Yo Honey Singh number titled ‘Devil’. This never heard before activity was just one of many pioneering steps taken by the producers to launch their new song. The makers have left no stone unturned to give the fans a chance to be a part of the experience of ‘KICK’.
Since the song is about the handsome ‘Devil’, it was vital for the Devil himself to be present at the launch making the event a memorable one. In order to ensure this #FindTheDevil activity was started on the movie’s Twitter and Facebook where clues were handed out to fans through the various social properties of Jacqueline Fernandez, Salman Khan, Nargis Fakhri, UTV Motion Pictures and Nadiadwala Grandsons. Fans eagerly participated in this quest to find their superstar following all the clues to the T. Finally, it was revealed that the Devil was found and had been convinced to make his grand presence felt.
The hashtag #FindTheDevil was trending on Twitter receiving huge number of responses from fans all across the globe. The top lucky 10 winners who answered all the clues are also getting a chance to interact with the Devil himself at the song launch event, releasing digitally at 10 pm today.
This film has been breaking records even before its release and with this ground breaking idea it aims to garner more public interest, thus eventually shattering all the existing records in Bollywood.
‘Kick’ marks the directorial debut of well-known producer Sajid Nadiadwala and also stars Jacqueline Fernandez, Randeep Hooda and Nawazuddin Siddiqui. Produced and Directed by Sajid Nadiadwala and presented by UTV Motion Pictures and Nadiadwala Grandson Entertainment Pvt. Ltd. Kick releases on the 25th of July 2014.
Support Our Journalism
We cannot do without you.. your contribution supports unbiased journalism
IBNS is not driven by any ism- not wokeism, not racism, not skewed secularism, not hyper right-wing or left liberal ideals, nor by any hardline religious beliefs or hyper nationalism. We want to serve you good old objective news, as they are. We do not judge or preach. We let people decide for themselves. We only try to present factual and well-sourced news.
Support objective journalism for a small contribution.
Latest Headlines
'Shoot it and put it on YouTube': Priyanka Chopra says Obsession proves that ideas are the real currency
Sat, Jun 27 2026
'Being an Alpha has never been about gender': Anil Kapoor backs Alia Bhatt, Sharvari's action film
Fri, Jun 26 2026
'Alpha pushed me in ways I hadn't experienced before': Alia Bhatt on one of her most enjoyable film experiences yet
Wed, Jun 24 2026
'Aren't we all enjoying this new Bobby Deol?': Alia Bhatt can't get enough of Bobby 2.0 ahead of Alpha
Fri, Jun 19 2026
How a Facebook message led actor Suhasini Mulay to find love at 60
Thu, Jun 18 2026
'Where is Sharvari?': Alia Bhatt's playful response to fans questioning co-actor's absence in Alpha teaser
Wed, Jun 17 2026