There is no plastic in Aashirvaad atta, claims ITC
Kolkata, Mar 16 (IBNS): FMCG-major, ITC Ltd, has claimed that there is no plastic in Aashirvaad atta, as surfaced in some “malicious videos”.
The company has pointed out that it has obtained a stay against the various "malicious videos" that are being circulated via WhatsApp and Facebook.
ITC has also filed police complaints in Kolkata and Hyderabad against alleged miscreants who are spreading "false information."
"ITC takes utmost care in manufacturing of the product at HACCP/ISO-certified manufacturing locations ensuring compliance with all applicable laws and adherence to the highest quality norm," a company statement claimed.
The company has stated that what is being shown as plastic in these videos is actually wheat protein (called as Gluten) which is a mandated component of atta by the FSSAI and occurs naturally in many grains like wheat, oats, barley.
"Several clarificatory videos have also been posted by independent persons setting the facts right. ITC has also released media advertisements and digital campaigns explaining the factual position," the company said.
This comes after some videos were circulated in social media which claimed presence of plastic in 'Aashirvaad Atta.'
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