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Stop sex determination ads: SC asks Google, others

| | Jan 28, 2015, at 11:39 pm
#Stop sex determination ads: SC asks Google # others
New Delhi, Jan 28 (IBNS) The Supreme Court on Wednesday ordered Yahoo!, Google and Micrsoft's Bing to stop displaying ads for sex determination tests.
The order was passed on the basis of a Public Interest Litigation that said though pre-birth sex determination tests are illegal, ads for them are displayed on major search engines. 
 
The apex court said it would give detailed instructions at the next hearing on February 11.
 
Wednesday's order was based on a Public Interest Litigation or PIL that said though pre-birth sex determination tests are illegal, ads for them are displayed on major search engines. 
 
Representatives for Google and others argued that if they block key words that allow the ads to pop up on their search engines, all content related to the topic of sex determination will not show.
 
The court order came at a time when India was struggling with the social evil-foeticide despite a ban on such acts. 
 
Last week, Prime Minister Narendra Modi launched a campaign to address the problem. "In our neighbourhood, girls are commonly killed in their mothers' wombs and we don't feel the pain... "We don't have a right to kill our daughters," he said. 
 

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