Godrej Consumer Products expands in Indonesia with new manufacturing facility in Kendal. All details here

The investment builds on GCPI’s presence in Indonesia since 2010. Since then, the business has grown 4.5 times while brands including HIT, Stella, Mitu and NYU reach approximately 1 in 4 Indonesian households. The first phase has been developed across 2.5 hectares of GCPI’s 5.5 hectare site in Kendal and is dedicated to Household Insecticides, strengthening GCPI’s manufacturing capabilities to serve the Indonesian market and support exports.

The inauguration brought together the Ambassador of India to Indonesia, the Deputy Governor of Central Java, the Regent of Kendal and a senior representative from Indonesia’s Ministry of Investment and Downstream Industry/BKPM, alongside key stakeholders, partners and senior leaders from GCPL and GCPI, reflecting the shared importance of investment, local economic development and long term growth in Indonesia.

“India and Indonesia share deep rooted historical and cultural ties, and there is tremendous potential to build an equally strong economic partnership. Godrej, one of India’s most prominent business houses, has been present in Indonesia since 2010. Its products have made significant impact in the Indonesian market due to quality and affordability. Its new manufacturing facility in Kendal is a concrete example of this partnership in action. The facility will serve both Indonesia and export markets, strengthening the connection between investment, manufacturing and trade. We would like to see many more such examples of Indian and Indonesian businesses investing, growing and creating value together.” said Sandeep Chakravorty, Ambassador of India to Indonesia.

For GCPL, the Kendal facility represents the next phase of its long term commitment to Indonesia, strengthening local manufacturing while building greater capacity for future growth.

“Indonesia is an important part of our business, and we believe there is significant headroom to grow. Kendal is a big step in that direction. Our IDR 500 billion investment in the new Indonesian plant will expand home and personal care categories capacity by approximately 15%. This expansion addresses current capacity utilization of 75-80%, positioning us to meet rising regional demand and scale. GCPI is truly an Indonesian company, and we believe this investment is in the interest of the economic development of this region and this country. Where we see opportunity, we do not shy away from investing. We also believe Kendal will become a platform for exports around the region,” said Aasif Malbari, Managing Director & CEO, Godrej Consumer Products Limited (GCPL).

Indonesia’s consumer landscape is evolving rapidly, shaped by changing lifestyles, shopping behaviour and technology. Built in just over a year, Kendal has been designed with technology and data embedded into its operations from the start, creating greater visibility and enabling GCPI to operate more effectively and at speed.

“What excites me about Kendal is not only what we have built, but how we have built it. In just over a year, we have created a manufacturing platform with technology and data embedded from the start, giving us better visibility and enabling us to operate more effectively and at speed. For a consumer business, that matters. It brings us closer to real demand, helps us make faster decisions and gives us the capability to turn consumer insight into relevant innovation at scale,” said Rajesh Sethuraman, Business Head, Indonesia & Global Head, Business Transformation and Digital, Godrej Consumer Products Limited (GCPL).

Beyond manufacturing capacity, Kendal is also an investment in people and responsible operations, with a focus on building local capabilities, creating more inclusive opportunities and reducing the facility’s environmental footprint.

“For us, how we grow matters as much as how much we grow. At Kendal, inclusion is being designed into the workplace, with an ambition for women to represent 50% of the workforce alongside meaningful opportunities for persons with disabilities. The same thinking extends to how we operate, with responsible manufacturing built into the facility from the start, from resource efficiency and energy visibility to biodiversity and waste management. This is about making inclusion and responsibility part of how we do business, every day,” said Vaibhav Ram, Global Head, Human Resources, Godrej Consumer Products Limited (GCPL).

The Kendal facility marks the next chapter in GCPL’s journey in Indonesia, strengthening its ability to serve changing consumer needs while building local capabilities and embedding inclusion and responsibility into how it grows.