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'Margarita With a Straw' trailer launched

| | Mar 05, 2015, at 10:25 pm
Mumbai, Mar 5 (IBNS) After the fantastic reception of 'Margarita With a Straw' across international film festivals, it’s now time for India to roll out the red carpet for the touching tale.

Produced by Viacom18 Motion Pictures, Ishan Talkies, Jakhotia Group, Kool Homes and ADAPT, the film will hit Indian theatres on Apr 17.

The India trailer and poster of the film celebrated the world over, was launched recently at the hands of the Indian Film Industry’s thinking star Aamir Khan. A connoisseur of good cinema, the perfectionist actor has watched and praised the film to great lengths. In fact, he was the one who offered to launch the trailer of Margarita, With A Straw along with its critically acclaimed director Shonali Bose and veteran actor Kalki Koechlin as a token of his appreciation.

An overwhelmed Director Shonali Bose said, “I was over the moon with Aamir’s enthusiastic and excited response when he watched the film a few months ago. It’s so generous and great of him to launch the trailer as a show of his support for the film."

On the release of the multi-accolade winning film in India, Group CEO Viacom18 Media Pvt. Ltd., Sudhanshu Vats commented, “As a house of iconic brands, Viacom18 offers engaging entertainment to audiences across cultures and generations. We bring to the Indian audiences Margarita, With A Straw – a poignant tale in the current context. It will tug at the heartstrings of the young and old, conventional as well as contemporary. The accolades it has won are testimony of our belief. We are extremely proud of this film.”

Talking about the acceptance of fresh cinema in India, Ajit Andhare, COO, Viacom18 Motion Pictures said, “Brand Viacom 18 Motion Pictures has always stood for & produced differentiated films. We seek to shift paradigms of audiences and filmmaking approach alike. The thought-provoking, heart rending, & charming tale of Margarita, With A Straw is a new gem added to our veritable slate. Once considered suitable only for niche viewing – Films like Margarita, With A Straw now set trends and are emerging into the new mainstream. We at Viacom18 Motion Pictures are proud to have contributed to this evolution of Indian cinema.”

Aamir Khan spoke of the film with high reverence. Aamir shared “I watched Margarita with a Straw on Kiran’s insistence and absolutely loved it. The film wins your heart. Each and every aspect of the film the direction, screenplay, acting everything about the film is noteworthy. I really think we should encourage this kind of cinema and that is why I decided to come and support the film.”

The Kalki Koechlin starrer ‘Margarita, With a Straw’ is a slice of life film wherein Laila embarks on the journey to seek love and acceptance.
 

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