Sports shoes brand Campus chooses actors Varun Dhawan and Aisha Sharma as brand ambassadors
Kolkata, Nov 10 (IBNS): Indian sports shoe brand, Campus, launched in 1997, is on a major re-branding drive, the company said in a recent release.
The company has appointed actors Varun Dhawan and Aisha Sharma as their brand ambassadors.
According to the company, its new logo is also representative of its strategy for accelerated growth and expansion, and aimed at attracting the younger crowd.
The new logo now has a slight shift of the Curve of Inspiration (the swoosh) from the middle to the right, which shows a change in the mindset -- the focus shifting from ‘I’ to ‘Us’.
The company said it will also be launching its new ‘Camptech’ technology-based products in the market.
Nikhil Agarwal, CEO, Campus Shoes, said, “With all the efforts and new strategies in place, in next few years, Campus will definitely establish itself as a modern, premium, youthful, vibrant and stellar shoe brand in the market that is backed by technology and encourages performance and active lifestyle of young India.”
According to the company, the brand’s shoes will be made using superior breathable fabric and will have reduced bending resistance and more slip resistance for a better performance.
The shoes will have high-rebound cushioning and also high-destiny shock-absorbing material for less ground impact, the company said.
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