Sixth Shoppers Stop outlet opens in Kolkata, store layout designed for customer ease
Kolkata/IBNS: Shoppers Stop, a popular Indian lifestyle brand, heads to the eastern part of Kolkata, opening its sixth store in Mani Square Mall.
Spread across three floors with a retail space of approximately 26,000 square feet, according to the company, this store has on-trend fashion merchandise from private and exclusive labels, including masstige to premium beauty brands.
The new store will house women’s and men’s private and exclusive brands, footwear, beauty, fragrance and home adornment brands.
To emphasise the diversity of products and categories in the store and to give the customer intuitive orientation at the same time, each department such as apparels, beauty, fashion accessories and home among others has been designed as a distinct neighbourhood.
Even the trial rooms are designed especially for the category they are servicing with the use of interesting forms and graphics.
Rajiv Suri, Customer Care Associate, MD & CEO Shoppers Stop Limited said, “Shoppers Stop aspires to be a bridge to luxury brand that ensures a delightful customer shopping experience every time. We currently have five stores in Kolkata that cater to the evolving needs of our customers. With the launch of this sixth store, we are happy to say that customers can look forward to latest brand offerings across different categories. I am happy to share that with this new store; the brand has increased its presence across 86 stores in 40 cities.”
Popular Tollywood stars Abir Chatterjee and Paoli Dam inaugurated the latest Kolkata store by lighting the lamp, cutting a cake, and engaging with their fans.
They also interacted with customers through an interesting radio integration in-store.
Applauding the store’s large collection, actor Paoli Dam said, “Do not stop, go on shopping could also be a tagline for the brand.”
Established in 1991, Shoppers Stop is spread across 86 department stores in over 40 cities, and also operates premium home concept stores - 12 HomeStop, luxury and beauty stores – 3 of Jo Malone, and 123 of M.A.C, Estée Lauder, Bobbi Brown, Clinique, Smashbox and Arcelia occupying 4.28 million sq. ft. as on September 30, 2019.
Shoppers Stop offers the services of a ‘Personal Shopper’ to assist customers with shopping services.
(Reporting by Sanya Anand and S.M. Sufiyan Ahsan; images by Avishek Mitra)
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