Shruti to promote a new variant of Navratna Cool Talc

With this association, Shruti becomes the new female celeb to come on board for brandNavratnawhich s currently endorsed by Amitabh achchan,Shah Rukh Khan and Jr. NTR.

The Ramaiya Vastavaiya girl is going to show her Tevarfor a brand new variant of Navratna Cool Talc. Named as “Orangy Blast”.

Speaking on this occasion, Harsha V. Agarwal, Director, Emami Limited said that, “Fragrance in talc plays a significant role in the consumer space besides the product efficacy. Our extensive researches reveal that consumers are keen to try new and fresh fragrances in their talc. We feel that orange with its citrusy fragrance gives strong connotations of freshness.With a strong cinematic legacy, our new brand ambassador Shruti Haasan, a fresh and versatile talent in the world of Indian movies is a perfect brand-fit whose appeal cuts across all geographies and age groups.”

The all new Navratna Cool Talc – Orangy Blast will offer cooling relief from the sweltering Indian summers and give a tangy freshness of oranges.

Shruti Haasan, the brand ambassador for Navratna Cool Talc – Orangy Blast said, “Navratna from the house of Emami Limited is a very well established and popular brand and I am proud to be associated with it. Navratna Cool Talc has been giving us respite from the heat and discomfort of the Indian summers for the past many years. With this new orangy flavour, Navratna Cool Talc is going to make summers more fresh and vibrant while giving relief from the seasonal woes.”