Himalaya enters crore pet nutrition category with 'healthytreats'
Healthytreats has specific variants for puppies, adults and senior dogs, to address their health needs.
It is the first herbal and nutritional snacks for pets, with special health benefits, that come in three different variants for puppy, adult and senior.
These treats cater to specific requirements of pets at each stages of their life.
Speaking about the launch, Neti Patel, General Manager - Animal Health Division said “In India, pet nutrition is a niche segment that offers great opportunities. Currently, the market size of pet nutrition stands at over INR 700 crore and is growing at a rate of 20%. Having been the no.1 herbal player in this category, launch of healthytreats is a natural extension to our wide range of pet grooming and wellness products.”
“We connect with pet parents primarily through vets along with other channels like pet shops, grooming parlours, modern retail outlets, trade channel among others, for their grooming and wellness needs. By the end of 2017 we are looking at reaching out to over 3500 pet practitioners across India, while introducing few more products under this category. In addition to this, we reach out to consumers through awareness cum engagement drives on ground and through social media,” added Neti Patel.
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