Bengaluru man leaves ₹25 LPA job to become food delivery rider — His genius reason stuns internet

X user Enji Vi (@original_ngv) shared the story, revealing that his friend’s sudden career switch shocked his family. With a wedding planned for next year and a newly purchased car adding to the financial strain, his parents were distraught and even reached out to Enji, pleading with him to intervene.

“A friend of mine left his 25 LPA+ job to become a Swiggy/Rapido driver… His parents called me crying, asking me to talk sense into him,” Enji wrote.

But the man’s choice wasn’t impulsive. It was part of a calculated plan to gather real-world insights before launching a cloud kitchen.

Living in an area bustling with students and office-goers, he wanted to understand what people in his neighbourhood actually preferred to eat.

To collect that data firsthand, he signed up as a delivery partner for a few weeks.

“He’s using his six-month runway to start a cloud kitchen. But before finalising his menu, he wanted to study what sells. So he became a food delivery boy to observe customer habits,” Enji explained.

Through this on-ground research, he has narrowed down 12 potential dishes he believes can be offered at low cost yet high volume. Based on his calculations, the cloud kitchen could break even within three to four months.

Despite his thoughtful approach, his decision has met resistance. Enji said his friend’s family remains firmly opposed, while several peers have mocked him.

He has even faced social embarrassment, such as being scolded by housing society staff for trying to use the lift in his delivery uniform.

Still, the man is unfazed. “He’s sticking to his plan, and I fully support him. I just hope things work out,” Enji said.

The post quickly struck a chord online, with many praising his courage and grit.

“It takes guts to downgrade your lifestyle to upgrade your future,” one user wrote.

Another commented, “This is real market research — no slides, no assumptions, just ground-level truth.”

Some highlighted the broader perspective: “He can either regret at 60 that he never tried, or give it a shot now and still return to a corporate job if it fails.”

Another user summed up the admiration: “This is true entrepreneurship — getting so close to the customer that data becomes instinct. Huge respect.”