Kolkata: Costume designer Anju Modi unveiled ‘BIBA by Anju Modi’, an exclusive collection with BIBA at South City Mall BIBA Store in Kolkata.
‘BIBA by Anju Modi’ is a collection designed to tap the niche premium ethnic wear segment in the country.
The range comprises of metallic prints, floral prints, intricate hand embroidery and fine zari work on pure fine fabrics like silk, chanderi, velvet and modal.
Speaking on the association, Modi said, “I am extremely excited to present an exclusive collection with BIBA. The collection caters to the increased consumer needs who wish to experience my designs at special prices. With BIBA’s vast retail network and great pricing, my designs can now reach across sections of people pan India.”
Commenting on the occasion, Siddharth Bindra, MD, BIBA said, “We are delighted to bring an especial collection with one of the most respected names in the fashion industry. With this association, BIBA aims to fulfil the need for premium designer occasion wear. The unique collection will be an amazing treat for our customers at large who wish to adorn Anju Modi designed apparels.”
The collection will be retailed at select BIBA stores in India.
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