Indian sports
Reliance Foundation & HSBC join AFI as key sponsors
New Delhi/IBNS: IOS Sports and Entertainment Pvt. Ltd, the commercial partners of the Athletics Federation of India (AFI), have onboarded Reliance Foundation, a non-profit organisation owned by Reliance Industries Limited, along with multinational bank HSBC as sponsors.
The partnership will focus on turning a vision into reality by promoting and supporting women athletes in India.
IOS sports had a successful run while partnering up with the Indian Olympic Association during the Commonwealth games where they managed a historical sponsorship deal with global brands -- Reliance Industries Ltd. (RIL), Adani Sportsline, JSW Inspire, Amul, Adidas, and Manyawar among the rest.
Indian athletics has been on a steady rise since Neeraj Chopra became only the second individual and the first ever athletics gold medalist in Tokyo Olympics, followed by the stupendous performance by Indian athletics teams at the recently concluded Commonwealth Games, Birmingham 2022.
IOS Sports and Entertainment MD Neerav Tomar said: "This is just the first step towards something big and I am sure all the women athletes will get the right support and guidance that they require for their growth as a player.
"We have many elite players like Hima Das, Annu Rani, Anju Bobby George, Priyanka Goswami and we know what it takes to be at top for them. And with these sponsorships we will see many more young girls reach the top level of their respective games."
(With UNI Inputs)
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