BCCI announces Janalakshmi financial services as official partner
The agreement gives Jana benefits of prominent in-stadium branding, on-ground advertising and activation rights for three years across the three formats.
BCCI President Anurag Thakur said: “I am pleased to announce BCCI’s partnership with Janalakshmi Financial Services. Like the BCCI for whom the fan holds a high place, the Jana believes in forging a strong connect with the consumer. The latest tie-up shows that India Cricket is taking big strides on and off the field. As we commence the mega home season, I thank our new partner and look forward to their lasting support.”
Ajay Shirke, Hony. Secretary said: “On behalf of the BCCI, I welcome Janalakshmi Financial Services on board as the associate sponsor. I am delighted to announce this three-year long association as it further strengthens our belief in India Cricket.”
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