October 13, 2026 12:08 pm (IST)
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Anupam Roy lends his voice to anti-tobacco jingle
Kolkata, Oct 10 (IBNS) Piku music director Anupam Roy, a youth icon in Bengal, on Friday lent his voice to a 60 second jingle urging everyone to give up tobacco.
Anupam, who has charted a new genre of music in Bengali and now in Hindi movies, said the objective was aimed at coaxing people to give up smoking.
"It's in three languages - Bengali, Hindi and English - where we have composed the lyrics in such a way as if a child is pleading to his father to give up tobacco. There is a note of love and affection mixed in the lines," the singer, who first shot to fame in Autograph, said.
Anupam launched the jingle in the you tube which can be heard by googling 'anti-tobacco jingle by anupam roy'.
National Award winner Director Kaushik Ganguly said he had seen during his world trips the younger generation gave up smoking.
Kaushik, whose 'Apur Panchali' and 'Chhotoder Chhobi' had got IFFI honours in successive versions, told IBNS instead of repeating the scroll 'Smoking Kills' whenever there is a puff scene, the statutory celluloid warning should be shownn only at the start of a film if we need to show maturity.
"No such warning is shown during alcohol consumption scenes in a film," he said.
Director (Planning) of Manbhum Ananda Ashram Nityananda Trust (MANT) Nirmalya Mukherjee said, "We are looking for a tobacco-free society where a smoke-free environment will even protect the health of non-smokers."
He claimed there was an estimated 42 per cent passive smokers in West Bengal while 36.3 per cent actively use tobacco, and he was quoting the figures from a 2009-10 report of Global Adult Tobacco Survey, WHO.
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