'Art for Nutrition' brought alive with Kolkata trams

Led by Jayant Singh, EVP-Marketing GlaxoSmithKline Consumer Healthcare, Kaushik Mitra, Head-Marketing and Communications, CARE India and eminent artist Rabin Mondal, along with school kids, the Esplanade tram travelled through the city. The tram was wrapped with the paintings created by young children depicting their vision of the “fight against malnutrition”.

Horlicks Ahaar Abhiyan is committed to sensitise families and communities about the prevalence of malnutrition and related health concerns in identified districts.

At the inauguration of the ‘Art for Nutrition’, Jayant Singh, Marketing Head, GlaxoSmithKline Consumer Healthcare, said, “Nearly 1 in 2 children in our country suffer from malnutrition. It is a serious issue. With Horlicks Ahaar Abhiyan, we have made a start.  Over the last 3 years, Art for Nutrition has played a key role in making more and more people aware about this important issue. This year ‘Art for Nutrition’ initiative takes a leap with the intent to reach out to an even larger audience."

Speaking on the same, Kaushik Mitra, Head - Marketing and Communications, CARE India, said, “CARE India is ensuring improvement in the nutritional status of severely malnourished children through growth monitoring, communication to change behaviour and strengthening service delivery systems. In partnership with GSK Consumer Healthcare we have been able to touch more than 15,000 lives in Purulia district. With this initiative, we urge more consumers to pledge their support in order to tackle this issue which our entire country is facing.”

In partnership with CARE India, the project is being implemented in coordination with the Department of Social Welfare, Government of West Bengal in two blocks of Purulia district. The campaign has impacted about 15,750 children while simultaneously reaching out to over 3.34 lakh people along with over 400 Aanganwadi Workers.

(Images by:  Arijit Das Chowdhury)