Yes Bank launches 'Saaf Suthra Bharat' campaign

The bank’s branches across the country will conduct cleanliness drives by partnering with local Municipal authorities, RWAs, youth clubs, colleges, schools, Traders Associations and NGOs from Oct 2 to Oct 15.

The objective of the Saaf Suthra Bharat campaign is to encourage involvement of each individual to keep surroundings clean, sort disposal of the waste and promote health through hygiene and contribute to protect and preserve the ecology and environment.

The campaign aims at participation of over 100000 individuals in the cleanliness drive.

Rana Kapoor, Managing Director and CEO, YES BANK said “The Yes Community program is our pivotal social engagement program through which Yes Bank endeavours to make a meaningful contribution to the needs of the local community that we are a part of. These span diverse areas such as Education, Women Empowerment, Health & Wellness and Senior Citizen welfare as well as social financial stability & literacy programmes. The Yes Community program also promotes a sense of responsibility and awareness amongst over 8000 YES BANK employees. These engagements under Yes Community have helped YES BANK build relationships with its immediate communities that go beyond transactional banker-customer relations to engender trust.”

Speaking about the campaign, Namita Vikas, Senior President and Country Head, Responsible Banking, YES BANK Ltd said “Cleanliness fosters pride and improves productivity, contributing to the overall development of community. There is an urgent need for all of us to commit to this national cause. Through this campaign, Yes Bank aims to encourage society members to achieve higher standards of cleanliness by bringing about a behavioural change towards hygiene.”