Titan commences stainless steel case production in Coimbatore
Set up at a cost of over Rs. 75 crore, the new plant will manufacture around one million cases per annum and scale it up to two million cases per annum eventually.
The commissioning of this case plant stands testimony to Titan’s strong belief and commitment to watch manufacturing.
Located in Coimbatore and spread across an area of 11.3 acres, this plant’s value chain capability addresses all domains of stainless steel case manufacturing which includes tool design, tool manufacturing, press shop, machining, polishing and assembly supported by related service functions like planning, facilities management, machine maintenance, costing, and quality management.
Speaking about this milestone, Bhaskar Bhat, Managing Director, Titan Company Limited said, “Since its inception, Titan Company has always been at the forefront of transforming the industry with our products, practices, processes and people. We are the sixth largest manufacturer of watches globally with a manufacturing unit in Hosur and three assembly units in North India. Titan has been proudly Making in India since inception in all our businesses and the commencement of production of world-class stainless steel cases is a part of this proud journey."
Sharing his views on the stainless steel case plant, H G Raghunath, Chief Executive Officer – Watches and Accessories, Titan Company Limited said, “At Titan, we have redefined the diverse Indian watch market and we continue on our pioneering expedition, this time with a different verse. By investing in a new stainless steel watch case manufacturing plant at Coimbatore, we aim to cater to the emerging demands in premium segment. With closer proximity to Titan’s Hosur watch manufacturing facility, the new stainless steel case manufacturing unit at Coimbatore possesses state of the art technology with special processes, world-class machinery and a work force with culture focusing on creating bench mark process standards."
"This plant will cater to the increasing demand for premium watches which are differentiated on the product’s look and finish and use of high quality stainless steel cases," Raghunath said.
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