Tata Housing announces 2nd edition of NHBW

The company also opened bookings for 2 new projects code named “Infinium” in Mumbai and “117, BT Road” in Kolkata on the side lines of National Home Buying Week (NHBW). 

 

The event, scheduled between Wednesday, February 11, 2015 and Tuesday, February 18,  will empower consumers to buy their dream home by paying a booking amount of Rs. 30, 000 on www.tatanhbw.com across 25 projects in 8 cities at a special interest rate of 7.99 percent for 5 years.

 

Based on the in-depth analysis of customers and building on the success of the first National Home Buying Day launched in 2014, this year the event will be scaled up to 25 projects in 1 week from 5 projects in 4 days last year. 

 

In 2014, the National Home Buying Day was oversubscribed 4 times with over 800 applications for the allotted 200 units across 5 projects. Till date, the company has sold over 1000 apartments online translating in over a million sq.ft.

 

Commenting on the launch of National Home Buying Week (NHBW),  Brotin Banerjee, Managing Director and Chief Executive Officer, Tata Housing Developing Company said, “The decision of buying a home was seen to be an iterative process involving a lot of time and travel. We at Tata Housing saw a tremendous opportunity in the online space for creating a home buying experience that is exciting, convenient, transparent and above all safe; and with innovation in our DNA, we pioneered this trend which has increasingly found acceptance amongst customers not just in India but across the globe.”

 

He further added, “The real estate industry has witnessed a sea change in the past few years basis changing consumer demographics. Adoption of the online platform by the modern day consumer has added a new channel of sales for the industry and led to a wider reach for consumers. We believe this is the right time for consumers to buy their dream home and would like to help consumers realize this dream.”

 

National Home Buying Week (www.tatanhbw.com) will offer units at a special home loan rate of 7.99 percent for 5 years, thereby empowering consumers to fulfil their dream of ‘Owning a Home’. At this special rate, consumers will have the choice to book an apartment across 25 projects in 8 cities including Mumbai, Delhi NCR, Bangalore, Pune, Ahmedabad, Chennai, Kolkata, and Bhubaneswar starting from Rs. 12 lakhs up to Rs. 12 crore.