Reliance Retail acquires 89 pc stake in lingerie brand Clovia

RRVL made an investment of Rs 950 crore to acquire a combination of secondary stake purchase and primary investment, according to an official statement.

Clovia, a venture by Pankaj Vermani, Neha Kant & Suman Choudhary, is a bridge-to-premium D2C brand for women's innerwear and loungewear, was launched in 2013.

This is a new acquisition by Reliance in the innerwear segment after Zivame and Amante brands.

BDA Partners acted as exclusive financial advisor to Clovia, while Shardul Amarchand Mangaldas acted as legal counsel and Deloitte, Haskins & Sells LLP provided due diligence services for the transaction.

Speaking on the investment, Isha Ambani, Director, Reliance Retail Ventures Limited, said, “Reliance has always been at the forefront of enhancing choices and offering best value proposition to consumers. We are pleased to add style, quality and design-led intimate wear brand ‘Clovia’ to our portfolio. We look forward to working with the strong management team at Clovia to take the business to greater heights.”

Pankaj Vermani, Founder & CEO of Clovia, the brand's vision is to provide world-class quality design and fashion in the intimate wear category.

She said, "Through this partnership, we will benefit from Reliance's scale and retail expertise, extending the presence of the brand and bring together stronger value proposition through world-class quality, design and fashion in the intimate wear category. We look forward to making Clovia the most loved brand in this category".

RRVL is a subsidiary of Reliance Industries Limited and holding company of all the retail companies under the RIL Group.