Ranveer Singh spearheads Kotak 811 Campaign on Zero-Contact
Kolkata/IBNS: Kotak Mahindra Bank (Kotak) on Tuesday unveiled its Kotak 811 campaign on India’s first zero-contact, Video KYC savings account featuring Bollywood star Ranveer Singh.
In these extraordinary times, the campaign on an initiative that enables millions of Indians to open a full-fledged Kotak 811 savings account in a completely digital, paperless and zero-contact manner from home, was crafted and executed entirely at home, the company claimed.
As a part of Kotak’s larger ‘Bank from Home’ initiative, Kotak 811, India's pioneering digital savings account, was first off the blocks to provide customers with a zero-contact video KYC facility to open a full KYC, full-service 811 savings account instantly from the comfort and safety of one’s home or workplace or, for that matter, anywhere on the go, without the need for any physical interaction with a bank official, the statement said.
Conceptualised at home by Cartwheel Creative Consultancy, directed from home by Keroscene Films and filmed by Ranveer Singh at his home using his mobile phone, the film features the actor going through the Video KYC process quickly and effortlessly with a bank executive and, once done, being welcomed to the world of Kotak 811.
The film was shot strictly under lockdown guidelines, which meant that the actor had to be his own spot boy, cameraman, make-up man and director.
Elizabeth Venkataraman, Joint President - Consumer, Commercial & Wealth Marketing, Kotak Mahindra Bank said, “Ever since its launch in 2017, Kotak 811 has enabled Indians to open a savings account on the go and conveniently bank from home using the 180 plus features of the Kotak mobile banking app. With Video KYC, we have gone a step further – Kotak customers can now open a full-fledged savings account without stepping out of their home or office and completely avoiding the need for any physical interaction with the bank."
"Staying true to the spirit of the lockdown, the new campaign was planned, directed and executed entirely from home. There is an uncanny parallel between the two – a service that helps millions bank from home and an ad campaign that was conceived and completed at home,” she said.
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