PVR
PVR goes 100 percent laser projection with Cinionic
Indian film exhibition PVR Cinemas has announced an expanded preferred partnership agreement with laser cinema solutions provider Cinionic to power 500 screens with Barco Series 4 4K laser projection.
On completion of the rollout on new and existing screens, PVR will be the first exhibition chain in India to go 100 percent 4K RGB laser projection.
The announcement was made at CineEurope, the largest European convention and trade show for Major, Regional, and independent cinema exhibitors, which is taking place this week in Barcelona.
Speaking about the technological upgrade, Ajay Bijli, Chairman and Managing Director, PVR Limited said, "PVR is aligned to the Climate Action SDG goal of the United Nations and has committed to lower its emission and reduce its carbon footprint.
"The BARCO Series 4 4K RGB laser projectors is a sustainable investment from PVR as part of its endeavor to make changes in operational practices for reducing emissions and conserving energy for a sustainable future”.
“PVR continues to enhance the theatrical experience for India, offering cinematic excellence and a commitment to a sustainable future,” said Wim Buyens, CEO, Cinionic.
“We are proud to expand our strong relationship with PVR to deliver a fully laser-powered theatrical experience. The eco-friendly Barco Series 4 offers audiences across India a greener way to go to the movies," Buyens added.
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